Strategic Marketing &
High-Impact Project Management
CLIENT STORIES
Here are selected examples of marketing and project work I’ve led for organisations across sectors. Each story shows the challenge the client faced, the approach taken and the results achieved. If you’d like to discuss similar support for your own organisation, please get in touch.
ACORN T-STATS
​Global Tourism & Data Branding
The challenge: The client needed a complete brand refresh to reflect a strong international position and convey the sophistication of a technical tourism data tool.
The approach: I worked closely with the client on the day to day management and promotion of the platform, maintaining regular contact with destination teams and overseeing the weekly input and quality of data. I visited destinations across the UK to present the tool in person, explaining how the data could support planning and decision making. Alongside this, I led marketing activity through newsletters, targeted emails, ongoing conversations and attendance at UK destination exhibitions.
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The result: The platform achieved stronger engagement and wider adoption across UK destinations, supported by clearer understanding, trusted data and long term relationships with users.
THE MOBILITY FURNITURE COMPANY
Digital Marketing and National Sales Growth
The challenge: The business needed to move beyond traditional advertising and build authentic engagement with a national audience.
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The approach: I created and executed a content-led social media strategy focused on high-quality visuals and storytelling, together with a structured posting and engagement plan.
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The result: Exceptional engagement rates and a noticeable surge in national sales, helping the brand build visibility and recognition.
WILD CAMEL PROTECTION FOUNDATION​
Global Advocacy and Strategic Event Management
The challenge: The charity needed to translate complex conservation work into a compelling global narrative.
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The approach: The project began with a comprehensive social media audit and a multi-phase strategic plan. I led the implementation of a global content strategy, timed to coincide with high-profile media coverage, including the BBC documentary series featuring Sir David Attenborough. Alongside the digital work, I managed the end to end logistics for international seminars, coordinating with over 150 delegates to ensure a seamless and professional experience for the foundation’s supporters.
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The result: The coordinated approach significantly increased the charity’s global visibility and engagement levels. By aligning strategic digital campaigns with international event management, we successfully raised the foundation’s profile among key stakeholders and helped to secure a sustainable platform for their ongoing conservation efforts.
CLIENT STORIES
BEAR LEFT DRIVING SCHOOL
​Strategic Market Entry and Brand Launch
The challenge: Bear Left Driving School required a comprehensive launch strategy to establish a presence in a competitive local market. The goal was to build immediate brand recognition and secure a consistent pipeline of student enrolments within the first quarter of operation.
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The approach: I developed a cohesive brand identity and a targeted social media launch campaign. By focusing on consistent visual branding and highly engaging community-led content, I established a foundation of trust and professional credibility. This was supported by a precision-targeted digital advertising strategy designed to reach a specific local demographic and drive immediate enquiries.
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The result: The business achieved significant commercial success within three months of launch. The strategy delivered high levels of community engagement and a rapid increase in student enrolments, positioning Bear Left as a trusted and go-to provider in their sector from day one.
GRIFFIN MEDIA
​Creative Direction and Visual Alignment
The challenge: A leading UK bespoke furniture supplier required a suite of high-fidelity marketing photography to better communicate the quality and craftsmanship of their products. The objective was to ensure that the visual assets were not just aesthetically pleasing but were also strategically aligned with the brand’s core messaging and commercial goals.
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The approach: In partnership with Griffin Media, I provided the creative direction and marketing expertise for the project. By bridging the gap between photography and strategy, I ensured that every image captured was designed to resonate with the target consumer. My dual background in Art & Design and Marketing allowed me to oversee the visual storytelling, ensuring the lighting, composition and styling perfectly matched the brand identity.
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The result: The collaboration produced a sophisticated marketing toolkit that successfully harmonised imagery with brand messaging. This strategic approach to photography has provided the client with a robust foundation for their digital and print campaigns, resulting in a more cohesive and professional brand presence that effectively engages their audience.
GLOBAL RISK MANAGER FOR
RUBICON MEDIA LTD
​Driving Growth in the Commercial Sector
The challenge: An international commercial risk management firm needed to increase its digital footprint and grow its subscription base.
The approach: I implemented a multi-channel digital strategy focused on consistent content delivery and targeted social media engagement.
The result: Increase in digital engagement and a significant boost in international subscription renewals.
CLIENT STORIES
OAKHURST BEAUTY
Strategic Mentorship for Oakhurst Beauty
The challenge: Oakhurst Beauty, an emerging boutique salon, required a structured market entry strategy and professional guidance to ensure a successful business launch. As a start-up, they needed to bridge the gap between their technical beauty expertise and the strategic marketing knowledge required to build a sustainable local client base.
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The approach: I provided a tailored consultancy and training programme designed to equip the business with a professional marketing foundation. This included the development of a comprehensive marketing plan and hands on social media training. By focusing on practical, cost-effective strategies, I empowered the founder to manage their digital presence independently while ensuring their messaging remained consistent with their premium brand goals.
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The result: The salon achieved a successful and highly visible market launch. With a clear roadmap and the skills to execute their own content strategy, the business was able to reach its target audience effectively from day one. This partnership demonstrated how strategic mentorship can provide start-ups with the professional tools needed to achieve long-term commercial independence.
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STEPUP BABY
​Global Brand Scaling for Stepup Baby
The challenge: Stepup Baby, a premium nursery brand, required a more cohesive and professional digital presence to align with their Montessori inspired philosophy. The objective was to transform their Instagram platform from a basic promotional tool into a global community hub that reflected the quality of their craftsmanship and the spirit of child led learning.
The approach: I developed a comprehensive social media strategy that combined aesthetic refinement with strategic outreach. This included a full visual overhaul to capture the brand's Montessori spirit and the implementation of a dynamic content plan. I led the influencer engagement programme and created a mix of educational reels and engaging narratives designed to resonate with both new and existing customers on a global scale.
The result: The project successfully established a firm brand identity and fostered a highly engaged international community. By aligning the creative direction with the brand's premium positioning, the strategy contributed to a significant increase in global sales and solidified Stepup Baby as a leader in its category.
BUSINESS INSURANCE
​Corporate Event Strategy
at Sheraton Grand Park Lane
The challenge: The 'Business Insurance Women to Watch' Awards required high-calibre visual documentation to capture their annual celebration of trailblazers in the commercial insurance sector. The objective was to create a suite of professional assets that would not only record the event but also serve as a powerful tool for future marketing, sponsorship and brand advocacy.
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The approach: Combining my background in Art & Design with my strategic marketing expertise, I provided comprehensive event photography and visual storytelling. By understanding the corporate narrative of the awards, I was able to capture the prestige and influence of the attendees while ensuring the imagery aligned with the high-profile nature of the Sheraton Grand Park Lane venue.
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The result: The resulting assets provided the client with a sophisticated visual library to amplify their post-event marketing efforts. These images have been instrumental in showcasing the achievements of women in the insurance industry, delivering a consistent and powerful brand narrative that resonates with stakeholders and future participants on a global scale.
CLIENT STORIES
TIGERS GYMNASTICS CENTRE
​Regional Growth for Tigers Gymnastics Centre
The challenge: Tigers Gymnastics Centre, led by a coaching team with international experience, required a strategic digital presence to better reflect their professional standards. The objective was to increase visibility across Kent, Surrey and Sussex, and to drive new enquiries for their competitive gymnastics and acrobatics programmes.
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The approach: I developed a regional social media strategy that combined high-energy visual content with targeted community outreach. By creating a mix of technical reels and engaging narratives, I brought the centre’s professional coaching philosophy to life online. This approach was specifically designed to resonate with both parents and young athletes, highlighting the centre’s world-class facilities and inclusive environment.
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The result: The campaign delivered a significant uplift in regional engagement and a measurable increase in interest from younger clients. This strategic focus on digital storytelling not only boosted the centre's profile within the local community but also resulted in a higher volume of enquiries for their competitive squads, ensuring a sustainable pipeline for the centre's future growth.
CUTTING CORNER
Local Market Penetration and Strategic Partnerships​
The challenge: An established hair salon with a strong local reputation required a digital transformation to reach a modern audience. Despite their technical expertise, the business had limited social media exposure and needed a strategic approach to engage potential customers within a specific ten-mile radius, while also building stronger ties with the local business community.
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The approach: I took full strategic control of the brand’s digital presence, implementing a consistent schedule of high-quality reels, stories, and posts designed to showcase the salon’s craftsmanship. Beyond digital content, I acted as a consultant to foster cross-sector partnerships. This involved identifying and engaging with complementary local businesses and regional publications to create a mutually beneficial referral network, effectively positioning the salon at the heart of the local commercial community.
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The result: The project successfully revitalised the salon’s brand visibility, leading to a significant increase in local engagement and new client bookings. By bridging the gap between social media activity and physical community networking, we created a robust marketing framework that leverages local professional relationships to drive sustainable business growth.
SCHOOLS' MARKETING PHOTOGRAPHY & CONTENT CREATION
​Visual Strategy and Brand Audit for Education
The challenge: A local educational institution required a comprehensive review of their external marketing materials to ensure they accurately reflected the school’s values and academic standards. The objective was to modernise their visual identity and create a more compelling narrative for prospective parents and the wider community.
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The approach: I conducted a strategic audit of their existing marketing assets and provided expert guidance on brand positioning. Alongside this consultancy, I delivered a professional photography commission to capture the daily life, facilities and spirit of the school. By aligning the new imagery with a refined marketing message, I ensured that every brochure, social media post and website update worked together to create a cohesive and professional first impression.
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The result: The school now possesses a high-quality visual library and a clear strategic framework for their future communications. This holistic approach has revitalised their marketing materials, providing a consistent and authentic brand voice that has significantly enhanced their appeal to prospective families and stakeholders.
CLIENT STORIES
GREENFINCH
​Strategic Launch and Creative Direction for Retail
The challenge: A new boutique shop and gallery, dedicated to championing local artisans across Sussex and Kent, required a digital presence that reflected its creative ethos. The objective was to create an online hub that could showcase handmade crafts effectively while building a sense of community and supporting local talent.
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The approach: I provided the strategic oversight and creative direction for the brand's digital launch.
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The result: The launch successfully established the gallery as a key destination for local crafts. The strategic focus on community driven growth has resulted in a high-engagement platform that effectively promotes local talent and drives footfall. This project demonstrated the value of professional creative direction in translating a physical brand experience into a compelling digital one.
ACORN TOURISM DEVELOPMENT CONSULTANTS
B2B Strategic Engagement for
Acorn Tourism Development​
The challenge: Acorn Tourism Development required a targeted B2B strategy to enhance their presence on LinkedIn and better engage with an international audience of tourism professionals. The objective was to position the firm as a thought leader by highlighting their involvement in innovative global projects and their expertise in emerging tourism trends.
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The approach: Drawing on my specialist knowledge of the tourism sector, I developed and managed a tailored LinkedIn campaign focused on high-level professional engagement. I curated content that translated complex project data into compelling industry insights, ensuring that every post aligned with Acorn’s reputation for excellence. This involved a strategic approach to networking and content distribution designed to reach key decision-makers within the global tourism industry.
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The result: The campaign successfully elevated Acorn’s digital profile, resulting in increased engagement from industry stakeholders and a stronger professional network. By focusing on authoritative, trend-led content, we established a consistent brand voice that effectively communicates Acorn's expertise to a global B2B audience.
SLAP 'N DASH - POTTERY PAINTING STUDIO
Driving Physical Engagement for Creative Spaces
The challenge: A prominent local creative studio and ceramics centre required a strategic digital approach to increase its physical footfall and grow its event booking revenue. Despite having high-quality facilities, the studio needed to better communicate its offering to a wider regional audience to ensure the space was operating at full capacity.
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The approach: I developed a targeted social media strategy focused on high-engagement visual content that showcased the studio’s premium materials and creative environment. By aligning the digital narrative with the studio's vibrant atmosphere, I implemented a campaign designed to convert online followers into physical visitors. This included a refined booking journey and a consistent content schedule that highlighted the studio's workshop and event availability.
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The result: The campaign resulted in a measurable surge in both daily footfall and private event bookings. By repositioning the studio as a premier regional hub for creativity, the marketing efforts successfully maximised the use of the space and established a sustainable model for community engagement and commercial growth.
CLIENT STORIES
NAKED & READY KITCHEN
Geographic Market Expansion & Strategic Handover
The challenge: A boutique catering company, Naked & Ready Kitchen, required a targeted three-month strategic intervention to modernise their digital presence and expand their reach. Their objective was twofold: to increase brand visibility within a fourty-mile radius and to gain the internal expertise necessary to manage their marketing independently in the future.
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The approach: I provided a dual-layered approach combining high-impact content production with strategic consultancy. I managed the creation of professional reels and posts to establish a premium visual identity while simultaneously advising on geographic targeting strategies to reach high-value clients across the region. The final phase of the project focused on mentorship, equipping the team with the tools and the content framework needed to maintain their momentum after the consultancy period concluded.
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The result: The project successfully widened the brand’s geographic footprint and established a consistent, professional online narrative. By providing a clear strategic roadmap and the skills to execute it, I empowered Naked & Ready Kitchen to take full ownership of their marketing, resulting in a sustainable increase in regional inquiries and long-term brand confidence.
ANOTHER PROJECT ON THE WAY!
ANOTHER PROJECT ON THE WAY!